No Apple integration with Facebook

Well it seems that the biggest thing to hit the music buisness industry this week was the results of the hightly anticipated F8 confrence in which Facebook announced its plan to sync with some of the biggest music websites (sorry myspace).  One company that was not on the roster of new facebbok allies however was Apple.  The online music retail super giant chose to remain independent of the social media king whos media integration will provide artists and fans with an even easier way to access and aquire new music. Perhaps Apple didn’t want to compete against its own Ping social networking service by directly entering the facebook circuit. 

In my opinion however, Apple as a corporation’s number 1 motive is to make a profit.  It appears that they may have just wounded their chances to sell significantly more songs by denying a fecebook integration.  Fans can still access itunes through Facebok but they must first travel to an intermediary.  For instance underneath a song on spotify (who decided to integrate with facebook) you can choose to buy that track on itunes. From an economic standpoint its  simple, the farther a potential customer has to travel, be it real world or cyberspace (i.e. more clicks away from the original page), the less likely they are to continue the process and buy the product.

http://www.hypebot.com/hypebot/2011/09/a-major-player-is-missing-from-facebook-music-and-its-a-costly-.html

Brent Rawlinson